The People

We the people at Simon Li are passionate about sofas. We are passionate about comfort, design, quality and details. We love what we do and we love to make sure that you sit comfortably and have beautiful products around you.

We represent the best of all worlds – a solid international team of people with a wide and deep experience from the industry around the globe. Most of us live in China, but the U.S. has a strong team of market, product and industry experts. We work very well together. We were taught Quality by the Japanese, Design by the Danes, Efficiency by the Chinese and most importantly – you, our customer – taught us your needs. We listen and we deliver! Western Design and Management – Chinese skills, engagement and hard work. We love what we do!

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